An American Tale

Scott’s Liquid Gold

At the turn of the 20th century, a man named Lee Scott developed an amber-colored wood care product he described as ‘liquid gold’. Liquid Gold was known to restore, preserve and protects all types of natural wood furniture, cabinets and decor. A local favorite, it was sold door-to-door in Denver, Colorado, for many years.

Humble Beginnings

Ida Goldstein, a widow with three sons, loved Liquid Gold and used it for decades. In 1951, she bought the treasured formula for her sons as a small business opportunity. The family began batching and bottling Liquid Gold in the family garage. Oldest son Jerome (Jerry) Goldstein took the helm and began selling Liquid Gold across the United States, often from the back of his car.

A Family in Operation

By 1978, Jerry had successfully made Scott’s Liquid Gold a household name and a multimillion-dollar company with national product distribution. Jerry’s son, Mark Goldstein, graduated from the School of Management at Syracuse University in 1978 with a BS degree in finance. After graduation, Mark began working at Scott’s Liquid Gold as an accountant. He would go on to hold leadership positions in sales, marketing and advertising. In 1990, Mark was named President and CEO of the company, positions he still holds today.

Pressing Forward

Still based in the Denver area, Scott’s Liquid Gold continues to develop, market, and sell household and personal care products that consumers know and trust. With the current brand line expanding well beyond the original wood care products. In 2020, Mark Goldstein celebrated his 42nd anniversary with Scott’s Liquid Gold. Now, more than 100 years after Lee Scott, those close to the company are grateful to Ida, Jerry and Mark for their dedication, foresight and vision.

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