Many people clean and purge at the end of the year uncovering and rediscovering forgotten treasures. We were doing that around the office recently and stumbled upon a few nostalgic momentos. In 2021, Scott’s Liquid Gold will celebrate its 70th anniversary but it seems like only yesterday we were getting ready to celebrate our 60th anniversary! While reminiscing over nearly 70 decades of memorabilia, we were reminded of how far we’ve come. and how much has changed. Join us for a brief look back at a family, a company and a product that has been a staple in American homes for generations.
Ida and her three sons, (counterclockwise) Ivan, Jerry and Max. 
In 1951, the family began batching and bottling in the garage of their home in Denver, Colorado. 
A print ad from the 1960s. 
The Scott’s Liquid Gold bottle in 1965. 
Rushing water of the South Platte River in 1965 
Jerry’s favorite poem, Don’t Quit, was the first thing salvaged after the Platte River flood in 1965 in Denver, Colorado. 
President and CEO, Jerry Goldstein relaxing in his office in 1974. 
From a glass bottle at the turn of the century to a sleek aerosol can in the new century. 
Jerry’s son, Mark, poses in the warehouse. He became President and CEO in the 1990s 
Celebrating our 60th anniversary on April 4, 2011 in the lobby of the corporate headquarters. 
In 2015, the Scott’s Liquid Gold logo was updated along with the can! 
In 2015, the can and look of Scott’s Liquid Gold was updated. 
The 2015 can design is featured in a new commercial. 
The employees of Scott’s Liquid Gold cheering on their hometown team, the Denver Broncos! 
In February 2019, Scott’s Liquid Gold introduces ONE Clean Home! A citrus based multi-purpose cleaner for wood and more.
